NEW OUTLET MALL WILL HELP PUT CITY ON MAP, DEVELOPER CLAIMS
For longtime Winnipeggers, here are two words not historically familiar in the local lexicon: destination city.
Rather, Winnipeggers were the travellers for decades; to other cities to shop, see major sporting events or visit world-class tourist attractions.
But that long-held frame of mind is being challenged, tourism and business leaders contend. And the latest example might be a giant outlet mall that offers bargain clothing.
At 10 a.m. today, the doors to Outlet Collection Winnipeg will swing open, providing the first glimpse at the 400,000-square-foot, $200-million facility that will feature 100 retailers.
The mall will be the centrepiece of a development that will also include a four-star, 127-room hotel, two car dealerships, a 400-unit apartment complex and an assisted-living seniors complex at Kenaston Boulevard and Sterling Lyon Parkway.
The outlet mall will be located directly across from Ikea, the much-heralded furniture mega store that opened in November 2012 and has since drawn 7.3 million visitors and counting.
The two properties, located at the south end of the city, are expected to be a “super regional draw” that will lure in tourist and shoppers from a seven-hour drive radius, project developers say. That includes northwestern Ontario, eastern Saskatchewan and even the northern U.S.
“There will be people who come from six to seven hours away to shop in these kind of areas because it’s the closest of this type of thing,” said Veronica Eno, development manager for Seasons, which is overseeing the 117-acre development. Read More…